(DT12) (ID&KYC) Identity at the heart of Mobility as a Service (MaaS): implementing a Single Customer Repository (SCR) for a successful CIAM project.

The growing trend towards Mobility as a Service (MaaS) forces operators to rethink their traditional information and ticketing solutions, converging them into a unified platform offering users a customized and enhanced experience. Within this context, integrating a Customer Identity and Access Management (CIAM) solution effectively addresses the imperative of centralizing services around user identity at their core. However, ensuring seamless interoperability among diverse and multifaceted data sources poses a challenge. Through a case study demonstrating the implementation of a Single Customer View (SCV) at the heart of MaaS, Aduneo delineates the key factors for a thriving CIAM project.