(TR06) (FIC) Towards a European counter-model to U.S. cloud standards?

US players dominate the cloud computing market with 85% of market share in Europe, allowing them to impose their norms and standards, especially in terms of portability and interoperability. For the US, this is a formidable tool for sales, industry, and politics, not to mention influence. However, most do not share the principles and values these standards convey. Europeans are very attached to privacy and consumer rights-can they resist this influence? Even better, can the EU offer a counter-model and promote its own standards?